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Exploring the advertising elements of electronic word-of-mouth in social media: an example of game reviews

Published Online: 2024-02-17

Authors

Mayopu, Richard G.

Wang, Yi-Yun

Chen, Long-Sheng https://orcid.org/0000-0002-2967-9956
Funding

Funding for this research was provided by:

National Science and Technology Council (MOST 111-2410-H-324-006)
License Information

Text and Data Mining valid from 2024-02-17

Version of Record valid from 2024-02-17
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Article History

Received: 31 May 2023

Revised: 18 January 2024

Accepted: 12 February 2024

First Online: 17 February 2024

Declarations

:

: The authors declare that they have no known competing financial interests or personal relationships that could have appeared to influence the work reported in this paper.

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