Survey data and Bayesian analysis: a cost-efficient way to estimate customer equity
Crossref DOI link: https://doi.org/10.1007/s11129-014-9148-4
Published Online: 2014-07-08
Published Print: 2014-09
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Karvanen, Juha
Rantanen, Ari
Luoma, Lasse
Text and Data Mining valid from 2014-07-08