Effect of temporal spacing between advertising exposures: Evidence from online field experiments
Crossref DOI link: https://doi.org/10.1007/s11129-015-9159-9
Published Online: 2015-08-26
Published Print: 2015-09
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Sahni, Navdeep S.
Text and Data Mining valid from 2015-08-26