Super returns to Super Bowl ads?
Crossref DOI link: https://doi.org/10.1007/s11129-016-9179-0
Published Online: 2017-01-24
Published Print: 2017-03
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Stephens-Davidowitz, Seth
Varian, Hal
Smith, Michael D.
License valid from 2017-01-24