Cross channel effects of search engine advertising on brick & mortar retail sales: Meta analysis of large scale field experiments on Google.com
Crossref DOI link: https://doi.org/10.1007/s11129-017-9188-7
Published Online: 2017-08-30
Published Print: 2018-03
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Kalyanam, Kirthi
McAteer, John
Marek, Jonathan
Hodges, James
Lin, Lifeng
License valid from 2017-08-30