Advertising and brand attitudes: Evidence from 575 brands over five years
Crossref DOI link: https://doi.org/10.1007/s11129-018-9204-6
Published Online: 2018-09-20
Published Print: 2019-09
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Du, Rex Yuxing
Joo, Mingyu
Wilbur, Kenneth C. http://orcid.org/0000-0002-1227-8750
Text and Data Mining valid from 2018-09-20
Article History
Received: 29 August 2016
Accepted: 12 August 2018
First Online: 20 September 2018