Targeting and salesforce compensation: When sales spill over to unprofitable customers
Crossref DOI link: https://doi.org/10.1007/s11129-018-9208-2
Published Online: 2018-11-27
Published Print: 2019-03
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Banerjee, Sumitro https://orcid.org/0000-0002-8589-3439
Thevaranjan, Alex P.
Funding for this research was provided by:
Whitman Summer Research Fund
Text and Data Mining valid from 2018-11-27
Article History
Received: 18 September 2016
Accepted: 4 November 2018
First Online: 27 November 2018