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The effect of exogenous product familiarity on endogenous consumer search

Crossref DOI link: https://doi.org/10.1007/s11129-019-09220-8

Published Online: 2019-12-11

Published Print: 2020-06

Update policy: https://doi.org/10.1007/springer_crossmark_policy

Authors

Galbreth, Michael R.

Ghosh, Bikram https://orcid.org/0000-0002-8691-7762
License Information

Text and Data Mining valid from 2019-12-11

Version of Record valid from 2019-12-11
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Article History

Received: 22 August 2018

Accepted: 12 November 2019

First Online: 11 December 2019