Geography as branding: Descriptive evidence from Taobao
Crossref DOI link: https://doi.org/10.1007/s11129-020-09232-9
Published Online: 2021-02-13
Published Print: 2021-03
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Chintagunta, Pradeep K.
Chu, Junhong
Funding for this research was provided by:
National University of Singapore’s HSS Seed Fund (R-316-000-102-646)
Text and Data Mining valid from 2021-02-13
Version of Record valid from 2021-02-13
Article History
Received: 7 October 2020
Accepted: 1 December 2020
First Online: 13 February 2021