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The customer journey as a source of information

Crossref DOI link: https://doi.org/10.1007/s11129-024-09287-y

Published Online: 2024-11-05

Update policy: https://doi.org/10.1007/springer_crossmark_policy

Authors

Padilla, Nicolas https://orcid.org/0000-0002-6316-6820
Ascarza, Eva

Netzer, Oded
Funding

Funding for this research was provided by:

Marketing Science Institute (2019 Alden G. Clayton Award)
License Information

Text and Data Mining valid from 2024-11-05

Version of Record valid from 2024-11-05
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Article History

Received: 6 November 2023

Accepted: 22 August 2024

First Online: 5 November 2024