Push and pull: Modeling mobile app promotions and consumer responses
Crossref DOI link: https://doi.org/10.1007/s11129-024-09289-w
Published Online: 2024-11-19
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Liu, Zhuping https://orcid.org/0000-0001-5200-6963
Duan, Jason A.
Mahajan, Vijay
Text and Data Mining valid from 2024-11-19
Version of Record valid from 2024-11-19
Article History
Received: 9 March 2023
Accepted: 18 October 2024
First Online: 19 November 2024
Declarations
:
: The authors declared no potential conflicts of interest that are relevant to the content of this article.