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Article History

Received: 9 May 2023

Accepted: 1 November 2024

First Online: 19 December 2024

Declarations

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: The authors did not receive support from any organization for the submitted work. All authors certify that they have no affiliations with or involvement in any organization or entity with any financial interest or non-financial interest in the subject matter or materials discussed in this manuscript. Stephan Seiler serves as a co-editor and Elisabeth Honka serves as an associate editor of the Quantitative Marketing and Economics journal. Neither Stephan Seiler nor Elisabeth Honka are aware of any competing interests.