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Privacy and prediction: how useful are geo-tracking data for predicting consumer visits?

Crossref DOI link: https://doi.org/10.1007/s11129-025-09299-2

Published Online: 2025-08-30

Update policy: https://doi.org/10.1007/springer_crossmark_policy

Authors

Narang, Unnati https://orcid.org/0000-0001-5476-3052
Luco, Fernando https://orcid.org/0000-0002-2961-6082
License Information

Text and Data Mining valid from 2025-08-30

Version of Record valid from 2025-08-30
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Article History

Received: 14 March 2025

Accepted: 17 July 2025

First Online: 30 August 2025

Declarations

:

: The authors declare no competing interests.