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Article History

Received: 29 July 2025

Accepted: 15 December 2025

First Online: 13 January 2026

Change Date: 22 January 2026

Change Type: Update

Change Details: In this article, the article note "Jean-Pierre Dubé and Ariel Xu contributed equally to this work." and Acknowledgments statement "Acknowledgment: We thank Eric Wasowicz and the Wine Access Team, especially Joe Fisch, AJ Resnick, Jordan Myslik, Brenden McGlinchey, and Katelyn Sheehan, for supporting this study. We also thank Joonhwi Joo, Kevin Lee, and seminar participants at the 2025 MSI Summit and the 2025 MASB Summit for comments. Dubé acknowledges research support from the Kilts Center for Marketing and the Charles E. Merrill faculty research fund." are missing; thus these were added.

Declarations

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: The authors declare no competing interests.