Document is current
Any future updates will be listed below
-
Authors
Dang, Ivy Chu
Ursu, Raluca M.
Chintagunta, Pradeep K.
-
Funding
Funding for this research was provided by:
Research Grant Council of Hong Kong (GRF-17506824)
HKU Business School Shenzhen Research Institutes (SZRI2023-BRF-05)
Kilts Center for Marketing at the Booth School of Business
Becker Friedman Institute’s Industrial Organization Initiative
- License Information
-
More Information
Article History
Received: 26 October 2024
Accepted: 16 December 2025
First Online: 31 March 2026
Declarations
:
: The authors declare no Conflict of interest.
