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Advancing on weighted PLS-SEM in examining the trust-based recommendation system in pioneering product promotion effectiveness

Crossref DOI link: https://doi.org/10.1007/s11135-021-01147-1

Published Online: 2021-04-15

Published Print: 2023-12

Update policy: https://doi.org/10.1007/springer_crossmark_policy

Authors

Low, Mei Peng http://orcid.org/0000-0002-3141-3081
Cham, Tat-Huei http://orcid.org/0000-0001-7636-5928
Chang, Yee-Shan

Lim, Xin-Jean
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Text and Data Mining valid from 2021-04-15

Version of Record valid from 2021-04-15
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Article History

Accepted: 9 April 2021

First Online: 15 April 2021

Free to read: This content has been made available to all.