Advancing on weighted PLS-SEM in examining the trust-based recommendation system in pioneering product promotion effectiveness
Crossref DOI link: https://doi.org/10.1007/s11135-021-01147-1
Published Online: 2021-04-15
Published Print: 2023-12
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Low, Mei Peng https://orcid.org/0000-0002-3141-3081
Cham, Tat-Huei https://orcid.org/0000-0001-7636-5928
Chang, Yee-Shan
Lim, Xin-Jean
Text and Data Mining valid from 2021-04-15
Version of Record valid from 2021-04-15
Article History
Accepted: 9 April 2021
First Online: 15 April 2021