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Are we ready for artificial intelligence voice advertising? Comparing human and artificial intelligence voices in audio advertising in a multitasking context

Crossref DOI link: https://doi.org/10.1007/s11135-024-01967-x

Published Online: 2024-09-09

Published Print: 2025-02

Update policy: https://doi.org/10.1007/springer_crossmark_policy

Authors

Lu, Shih-Hao https://orcid.org/0000-0002-6242-0233
Tran, Huyen Thi Thanh https://orcid.org/0000-0001-6785-3735
Ngo, Thanh-Sang https://orcid.org/0000-0003-3194-8809
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Text and Data Mining valid from 2024-09-09

Version of Record valid from 2024-09-09
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Article History

Accepted: 24 August 2024

First Online: 9 September 2024

Declarations

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: The author(s) declared no potential conflicts of interest with respect to the research, authorship, and/or publication of this article.

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