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Greenwashing and its consequences: the role of skepticism, brand embarrassment, and brand hate in shaping purchase intentions

Published Online: 2025-04-04

Published Print: 2025-08

Authors

Khandai, Sujata

Zupic, Ivan

Kohli, Harpuneet Singh

Kataria, Sonia

Yadav, Renu

Mathew, Jones
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Text and Data Mining valid from 2025-04-04

Version of Record valid from 2025-04-04
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Article History

Accepted: 10 March 2025

First Online: 4 April 2025

Declarations

:

: The authors have no relevant financial or non-financial interests to disclose.

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