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Hyperlocal delivery as a marketing strategy: a case study of blinkit and zomato’s collaborative campaigns

Published Online: 2026-03-10

Authors

Verma, Priyanka

Pahwa, Mohit
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Text and Data Mining valid from 2026-03-10

Version of Record valid from 2026-03-10
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Article History

Received: 30 September 2025

Accepted: 22 February 2026

First Online: 10 March 2026

Declarations

:

: The authors declare no competing interests.

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