The Impact of Virtual Marketing Strategies on the Price-TOM Relation
Crossref DOI link: https://doi.org/10.1007/s11146-022-09908-x
Published Online: 2022-06-30
Published Print: 2024-02
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Anderson, Kelley Cours
Freybote, Julia https://orcid.org/0000-0002-4564-3902
Manis, Kerry T.
Text and Data Mining valid from 2022-06-30
Version of Record valid from 2022-06-30
Article History
Accepted: 16 May 2022
First Online: 30 June 2022