Targeted Value-Enhancing Advertising and Price Competition
Crossref DOI link: https://doi.org/10.1007/s11151-021-09818-x
Published Online: 2021-07-06
Published Print: 2021-11
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Pepall, Lynne
Richards, Daniel https://orcid.org/0000-0003-3639-1798
Text and Data Mining valid from 2021-07-06
Version of Record valid from 2021-07-06
Article History
Accepted: 15 June 2021
First Online: 6 July 2021