Experience Goods, Umbrella Branding, and Reputation
Crossref DOI link: https://doi.org/10.1007/s11151-022-09885-8
Published Online: 2022-11-07
Published Print: 2023-02
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Niinimäki, J.-P. http://orcid.org/0000-0002-5743-9642
Funding for this research was provided by:
University of Turku (UTU) including Turku University Central Hospital
Text and Data Mining valid from 2022-11-07
Version of Record valid from 2022-11-07
Article History
Accepted: 16 October 2022
First Online: 7 November 2022