Journal of the Academy of Marketing Science 1973–2018: an analytical retrospective
Crossref DOI link: https://doi.org/10.1007/s11192-019-03080-5
Published Online: 2019-03-25
Published Print: 2019-05
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Calma, Angelito http://orcid.org/0000-0003-2456-3695
Martí-Parreño, José
Davies, Martin
Text and Data Mining valid from 2019-03-25
Article History
Received: 15 August 2018
First Online: 25 March 2019