Crossmark

Branding higher education: an exploration of the role of internal branding on middle management in a university rebrand

Published Online: 2019-11-28

Published Print: 2020-06

Authors

Clark, Paul

Chapleo, Chris

Suomi, Kati https://orcid.org/0000-0002-2502-2885
Funding

Funding for this research was provided by:

European Regional Development Fund (A70098)
License Information

Text and Data Mining valid from 2019-11-28

Version of Record valid from 2019-11-28
More Information

Article History

Received: 6 June 2019

Accepted: 5 November 2019

First Online: 28 November 2019

Document is current