Modelling and predicting an individual’s perception of advertising appeal
Crossref DOI link: https://doi.org/10.1007/s11257-020-09287-z
Published Online: 2021-02-19
Published Print: 2021-04
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Ishikawa, Yuichi http://orcid.org/0000-0003-3000-9113
Kobayashi, Akihiro
Kamisaka, Daisuke
Text and Data Mining valid from 2021-02-19
Version of Record valid from 2021-02-19
Article History
Received: 12 December 2019
Accepted: 16 December 2020
First Online: 19 February 2021