Adaptation strategies to increase advertisement effectiveness in digital media
Crossref DOI link: https://doi.org/10.1007/s11301-014-0101-0
Published Online: 2014-04-29
Published Print: 2014-04
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Bauer, Christine
Lasinger, Peter
Text and Data Mining valid from 2014-04-01