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Two decades of the bottom of the pyramid research: identifying the influencers, structure, and the evolution of the concept

Crossref DOI link: https://doi.org/10.1007/s11301-022-00271-y

Published Online: 2022-05-23

Published Print: 2023-09

Update policy: https://doi.org/10.1007/springer_crossmark_policy

Authors

Khandker, Varsha https://orcid.org/0000-0001-7548-6875
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Text and Data Mining valid from 2022-05-23

Version of Record valid from 2022-05-23
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Article History

Received: 2 June 2021

Accepted: 15 April 2022

First Online: 23 May 2022

Declarations

:

: Authors declare no conflict of interest.