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Transforming marketing landscapes: a systematic literature review of generative AI using the TCCM model framework

Crossref DOI link: https://doi.org/10.1007/s11301-025-00486-9

Published Online: 2025-01-29

Update policy: https://doi.org/10.1007/springer_crossmark_policy

Authors

Prasanna, Akshara https://orcid.org/0009-0008-9380-2040
Kushwaha, Bijay Prasad https://orcid.org/0000-0001-5086-3400
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Text and Data Mining valid from 2025-01-29

Version of Record valid from 2025-01-29
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Article History

Received: 4 March 2024

Accepted: 15 January 2025

First Online: 29 January 2025

Declarations

:

: We have no conflicts of interest to disclose.