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Exploration of the social selling of family-owned B2B enterprises and perceptual barriers

Published Online: 2024-11-22

Published Print: 2025-12

Authors

Wang, Chengbin

Zhu, Yi

Wang, Qingyang https://orcid.org/0000-0003-0561-6771
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Text and Data Mining valid from 2024-11-22

Version of Record valid from 2024-11-22
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Article History

Accepted: 21 August 2024

First Online: 22 November 2024

Declarations

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: The authors have no competing interests to declare that are relevant to the content of this article.

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