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Geofencing in proximity marketing for entrepreneurs: validation as an effective tool to attract competitor customers

Crossref DOI link: https://doi.org/10.1007/s11365-026-01163-3

Published Online: 2026-03-18

Published Print: 2026-06

Update policy: https://doi.org/10.1007/springer_crossmark_policy

Authors

Gómez, Ángel Quintana https://orcid.org/0000-0002-5139-8755
Núñez-Cansado, Marian https://orcid.org/0000-0002-6658-3996
Varón, David Juárez https://orcid.org/0000-0003-3251-8851
Funding

Funding for this research was provided by:

Universitat Politècnica de València
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Text and Data Mining valid from 2026-03-18

Version of Record valid from 2026-03-18
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Article History

Accepted: 13 October 2025

First Online: 18 March 2026