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Entrepreneurial transformation of Chinese silk brands and generation Z consumer insights: a Kano model approach

Published Online: 2026-05-28

Published Print: 2026-06

Authors

Mou, Mengxi

Li, Jialin

Xu, Zequn

Li, Tongyan
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Text and Data Mining valid from 2026-05-28

Version of Record valid from 2026-05-28
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Article History

Accepted: 20 May 2026

First Online: 28 May 2026

Declarations

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: The authors declare that they have no conflict of interest.

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