Budget Allocation for Maximizing Viral Advertising in Social Networks
Crossref DOI link: https://doi.org/10.1007/s11390-016-1661-3
Published Online: 2016-07-08
Published Print: 2016-07
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Zhang, Bo-Lei
Qian, Zhu-Zhong
Li, Wen-Zhong
Tang, Bin
Lu, Sang-Lu
Fu, Xiaoming
License valid from 2016-07-01