How to Promote Sales: Discount Promotion or Coupon Promotion?
Crossref DOI link: https://doi.org/10.1007/s11518-020-5457-1
Published Online: 2020-07-03
Published Print: 2020-08
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Wang, Peng
Du, Rong
Hu, Qiying
Text and Data Mining valid from 2020-07-03
Version of Record valid from 2020-07-03
Article History
First Online: 3 July 2020