Cause Marketing Strategy with Consumer Prosocial Behavior
Crossref DOI link: https://doi.org/10.1007/s11518-025-5650-3
Published Online: 2025-03-30
Published Print: 2025-08
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Xu, Guangye
Shi, Jiachen
Wei, Yue
Text and Data Mining valid from 2025-03-30
Version of Record valid from 2025-03-30
Article History
Received: 1 August 2024
Revised: 21 November 2024
Accepted: 5 February 2025
First Online: 30 March 2025
Conflicts of Interest
: The authors declare no conflict of interest.