New Product Promotion Strategies within Live Streaming E-commerce Platforms
Crossref DOI link: https://doi.org/10.1007/s11518-025-5690-8
Published Online: 2025-09-05
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Dong, Chun
Yang, Yi
Chen, Qianqian
Text and Data Mining valid from 2025-09-05
Version of Record valid from 2025-09-05
Article History
Received: 12 February 2025
Revised: 3 May 2025
Accepted: 12 July 2025
First Online: 5 September 2025
Conflict of Interest
: The authors declare no conflict of interest.