Traits grow important with increasing age: customer age, brand personality and loyalty
Crossref DOI link: https://doi.org/10.1007/s11573-016-0834-4
Published Online: 2016-09-13
Published Print: 2017-05
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Bekk, Magdalena
Spörrle, Matthias
Landes, Miriam
Moser, Klaus
License valid from 2016-09-13