Drivers of private-label purchase behavior across quality tiers and product categories
Crossref DOI link: https://doi.org/10.1007/s11573-016-0837-1
Published Online: 2016-10-13
Published Print: 2017-04
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Noormann, Philipp
Tillmanns, Sebastian http://orcid.org/0000-0001-5190-1309
License valid from 2016-10-13