The impact of different fit dimensions on spillover effects in brand alliances
Crossref DOI link: https://doi.org/10.1007/s11573-017-0850-z
Published Online: 2017-02-21
Published Print: 2017-10
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Schnittka, Oliver
Johnen, Marius
Völckner, Franziska
Sattler, Henrik
Victoria Villeda, Isabel
Urban, Kathrin
License valid from 2017-02-21