Are sponsors blamed for edging off? Consumer reactions to sponsorship terminations
Crossref DOI link: https://doi.org/10.1007/s11573-017-0859-3
Published Online: 2017-03-14
Published Print: 2017-10
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Schnittka, Oliver
Himme, Alexander
Papies, Dominik
Pellenwessel, David
License valid from 2017-03-14