Shared Consumer Needs Across India and China: A Path to Global Advertising of Services?
Crossref DOI link: https://doi.org/10.1007/s11575-016-0299-2
Published Online: 2016-09-08
Published Print: 2017-06
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Sadarangani, Pradip H.
Krishnamurthy, Anup
Bagozzi, Richard P.
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