Crossmark

Dangers and Opportunities of Direct-to-Consumer Advertising

Crossref DOI link: https://doi.org/10.1007/s11606-018-4342-9

Published Online: 2018-02-08

Published Print: 2018-05

Update policy: https://doi.org/10.1007/springer_crossmark_policy

Authors

Parekh, Natasha

Shrank, William H.
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Article History

First Online: 8 February 2018

Compliance with Ethical Standards

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: Drs. Parekh and Shrank are employed by UPMC and do work for the UPMC Health Plan’s Center for Value-Based Pharmacy Initiatives.