Ehrlich, Gianna Luisa: Der konsumentenbasierte Markenwert von Nachrichtenmedien. Muster der Genese und Wirkung von starken Medienmarken.
Crossref DOI link: https://doi.org/10.1007/s11616-023-00824-5
Published Online: 2024-01-15
Published Print: 2024-02
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Wiedel, Fabian
Funding for this research was provided by:
Universität Passau
Text and Data Mining valid from 2024-01-15
Version of Record valid from 2024-01-15
Article History
Accepted: 22 December 2023
First Online: 15 January 2024