Die digitale Transformation als Treiber digitaler Markenführung
Crossref DOI link: https://doi.org/10.1007/s11621-015-0513-9
Published Online: 2015-03-02
Published Print: 2015-03
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Lembke, Gerald
Honal, Andrea
Text and Data Mining valid from 2015-03-01