Marketingentscheidungen
Crossref DOI link: https://doi.org/10.1007/s11621-015-0522-8
Published Online: 2015-04-07
Published Print: 2015-04
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Herrmann, Andreas
Fischer, Peter Mathias
Text and Data Mining valid from 2015-04-01
