Do online discounts and free gifts damage brand image of service? The moderating role of promotion-proneness
Crossref DOI link: https://doi.org/10.1007/s11628-014-0255-9
Published Online: 2014-07-27
Published Print: 2016-03
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Crespo-Almendros, E.
Del Barrio-GarcĂa, S.
Text and Data Mining valid from 2014-07-27