Effects of demotion in loyalty programs on brand-switching intentions
Crossref DOI link: https://doi.org/10.1007/s11628-015-0279-9
Published Online: 2015-04-26
Published Print: 2016-09
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Hwang, Insuk
Kwon, Hyukjin
Text and Data Mining valid from 2015-04-26
