Effects of social media on consumers’ purchase decisions: evidence from Taobao
Crossref DOI link: https://doi.org/10.1007/s11628-016-0331-4
Published Online: 2016-12-31
Published Print: 2017-12
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Kwahk, Kee-Young
Kim, Byoungsoo
License valid from 2016-12-31