Determinants of brand localization in international markets
Crossref DOI link: https://doi.org/10.1007/s11628-018-0366-9
Published Online: 2018-02-17
Published Print: 2019-03
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Jeong, Insik
Lee, Jong-Ho
Kim, Eunmi http://orcid.org/0000-0001-7352-8808
Text and Data Mining valid from 2018-02-17
Article History
Received: 2 October 2016
Accepted: 1 February 2018
First Online: 17 February 2018