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Star wars: customer loyalty for YouTube stars through service innovation and value co-creation

Crossref DOI link: https://doi.org/10.1007/s11628-025-00582-6

Published Online: 2025-02-12

Published Print: 2025-03

Update policy: https://doi.org/10.1007/springer_crossmark_policy

Authors

Saurabh, Jain https://orcid.org/0000-0001-8503-0812
Dinesh, Jain https://orcid.org/0000-0003-0418-8015
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Text and Data Mining valid from 2025-02-12

Version of Record valid from 2025-02-12
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Article History

Received: 25 June 2024

Accepted: 24 January 2025

First Online: 12 February 2025

Declarations

:

: The authors declare that there is no conflict of interest.