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Influence of the characteristics of dual-role platforms and streamers on consumer trust and purchase intention in live streaming commerce

Published Online: 2025-09-05

Published Print: 2025-09

Authors

Korsakul, Nattharuja

Chen, Ja-Shen

Tsou, Hung-Tai
License Information

Text and Data Mining valid from 2025-09-01

Version of Record valid from 2025-09-01
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Article History

Received: 20 May 2025

Accepted: 1 September 2025

First Online: 5 September 2025

Declarations

:

: No potential conflict of interest was reported by the author(s).

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